It seems Miu Miu, Prada's sister brand, thinks they are worthy of their own store in store, a la Louis Vuitton, Gucci, Prada, and Chanel. They no longer want the Miu Miu bags to mingle with the likes of Marc Jacobs, YSL, Valentino, Dior or Fendi.
The Wall Street Journal has recently reported that Prada’s sister brand, Miu Miu has departed from many U.S. department stores as a result of a disagreement of how the secondary brand should be displayed. The company wanted their own store-in-stores, while the department stores wanted to mix Miu Miu in with all the other high-end bags.
While I like some of the Miu Miu handbags, they haven't earned the status of having a store in store. The company was created in 1992, while LV and Gucci have been around for almost a hundred years. Not to mention it's a much cheaper line than other store in store brands. I mean, do the Miu Miu folks really think they compare to Chanel? As if.
Tags: designer handbags